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Social Listening

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     For this blog post assignment, I choose BMW. My reasoning behind this choice stems from my passion and enjoyment of these fine-performance machines.  People have mixed reviews about the BMW brand. Some people love the brand for its luxury performance and sleek design, however, others may not be as impressed because of the reliability issues, along with high maintenance costs. Ultimately, the reviews depend on each individual's experience and preference for the car brand. For me, the performance and design of the car are more important to me than the reliability and maintenance cost. Maintenance costs dramatically go down when you do the maintenance yourself rather than paying everybody to do it for you.     BMW’s value proposition is to make people feel younger and faster when driving as well as give them control of the vehicles with an advanced design, comfortable and safe so that they drive with total comfort.      People's reactions to the new M2 being released aren’t
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BMW Keyword Marketing Campaign

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     The widely known car brand BMW used a new-era marketing technique to reach its customers about a new convertible this last summer. The technique closely relates to many of the new marketing rules found in the "New Rules of Marketing and PR 8th edition by  David Meerman Scott.  For many years now I've always had a deep personal interest in BMW along with my desire to learn about the company's marketing strategy. Senior year of high school I got my first BMW and since then I have learned vast amounts of information about all types of BMWs as well as my own. I consider myself a BMW fanatic and will probably own one for most of my life.        The article goes into much more detail, however, there were a few takeaways I got from the article. BWM has adopted a new way of reaching its consumers that have proven to be quite effective. The campaign is called "Hug the road, Hug the Sky" with a subheading on the sign saying "Text BMW LAX to 33992, because the ca
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About Me

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  Spencer Darula  I am a third-year college student dual enrolled at Oregon State and Linn Benton community college. I have the desire to pursue a Business Administration major and a Marketing minor or Marketing Major all together. For the last couple of years, I have worked as a welder at a metal shop called accurate metals and have recently taken an interest in the sales world. Summer of 2022 I worked down in Houston Texas as a sales representative for a company called NIVO Solar. I plan on going to Arkansas this coming summer to move up in the company and learn more about sales strategies.  My reasoning behind enrolling in this current marketing class (BA 223) was to learn more about selling in general along with other marketing techniques I am not aware of. Other than this class is a requirement. I've always found it interesting to learn and observe the things that drive consumers to make certain purchases. I have little to no experience and knowledge in the field except for th
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